From 23 to 26 March 2026, we will be following one of the most important events for the hospitality sector: Hostelco 2026, at the Gran Via venue of Fira Barcelona. This trade fair, an international benchmark in equipment, foodservice and hospitality, will once again bring together brands, manufacturers and professionals looking for innovation, differentiation and practical solutions for the horeca channel.
For us, Hostelco is the perfect setting to present a collection built around three key ideas: customisation, bespoke manufacturing and fast turnaround. Through our trade fair catalogue, we showcase a selection of wooden products designed to enhance the image of a venue, improve visual communication and bring warmth to hotels, restaurants, bars, cafés and event spaces.
Wooden signage for hotels and reception areas
One of the most important sections of our proposal for Hostelco 2026 is wooden signage for hotels. These are functional, durable pieces with a carefully crafted aesthetic for spaces where first impressions matter.
In the catalogue, we present solutions such as door plaques, room hangers, reception signs, wifi signs, directories, signage cubes, information plaques and tabletop pieces. These products are designed to blend into the visual identity of each establishment and adapt to different decorative styles, from rustic interiors to more contemporary spaces.
Wood offers a warmer, more natural and more premium feel than other standard materials. And when combined with laser engraving, digital printing or specific machining techniques, the result is signage that is far more aligned with the client’s brand.
Restaurant products: reserved signs, table numbering and displays
Another key part of the collection is focused on the restaurant sector. At Hostelco, we want to show how well-designed small elements can improve both day-to-day operations and the venue’s image.
The catalogue includes products such as:
reserved signs
table number plaques and stands
displays for promotions or QR codes
menu holders and information stands
personalised napkin holders and table accessories
wooden menus and menu boards
specific signage for buffets or service areas
These types of products help create a more unified presentation of the space and deliver a more carefully curated experience to the end customer. It is not just about decoration: it is about communicating more effectively, reinforcing the brand and organising every point of contact with the visitor.
Wooden solutions for bottles, amenities and product presentation
The catalogue also includes proposals designed for product presentation in bars, restaurants and hotels. This includes bottle stands, display units, promotional bases, coasters, amenities holders and different formats created to highlight specific products or improve presentation at the bar, on the table or at reception.
In the horeca environment, presentation carries enormous weight. That is why we develop wooden products that not only fulfil a practical function, but also enhance the perceived value of both the product and the venue. A well-designed stand can turn a bottle, a promotion or a simple informational message into an element with presence and brand value.
Decorative letters, signage and products with their own identity
One of the aspects we are most interested in bringing to Hostelco 2026 is wood’s ability to create spaces with personality. The catalogue features decorative letters, vintage-style signs, distinctive signage and pieces that go beyond purely functional use.
These types of products work especially well in boutique hotels, restaurants with a strong visual identity, food spaces, themed corners and reception or welcome areas. Wood allows us to work with volume, finishes, edges, textures and combinations with other materials to create distinctive, visible and memorable pieces.
Packaging and promotional gifts for the horeca channel
The proposal we are bringing to Hostelco goes beyond signage. We also present products aimed at packaging and promotional gifting, particularly suitable for branding actions, seasonal campaigns, corporate gifts or product-linked retail sales.
This category includes wooden boxes, wine cases, promotional rulers, magnets, trophies, stands and other customisable formats. These are highly useful products for wineries, breweries, distributors, hotels, gourmet food brands and companies that want to reinforce their presence with a more sustainable support and stronger visual impact.
Bespoke manufacturing, customisation and fast turnaround
If there is one thing that defines the way we work, it is our ability to adapt every project. We do not offer a closed collection, but rather a base of solutions that can be customised in size, shape, finish, marking and material combinations.
We work with different options such as oak, pine, beech, coated MDF, acrylic or metallic-effect laminates, and we apply different techniques depending on the desired result: laser marking, digital printing, CNC milling and laser cutting. This allows us to respond both to standard projects and to fully bespoke developments tailored to each client’s image and needs.
For the horeca sector, this is essential. Every hotel, restaurant and chain needs elements adapted to its concept, operation and positioning. That is where customised manufacturing delivers real value.
Why Hostelco is a strategic trade fair for our sector
Hostelco has established itself as an international platform for equipment and solutions aimed at the hospitality industry, with specific areas that make it easier for manufacturers and sector professionals to connect. Its co-location with Alimentaria further expands its reach within the horeca and foodservice ecosystem.
For a company specialising in customised wooden products, being linked to a trade fair like this makes complete sense: it allows us to showcase real applications, identify trends, speak with genuine clients and demonstrate how wood can solve specific needs in signage, presentation, branding and packaging for hospitality.
Our collection for Hostelco 2026
With this catalogue, we want to present a line of products that combines design, functionality and customisation. A collection designed for hotels, restaurants, cafés, events and brands that want to stand out through wooden products developed with both technical and commercial criteria.
From reception signage to table reserved signs, from promotional stands to packaging, our proposal for Hostelco 2026 has one clear objective: to help hospitality professionals communicate their brand more effectively and take care of every detail of the space.
If you are looking for wooden products for hospitality, custom signage for hotels, bespoke restaurant products or promotional solutions for the horeca channel, this collection has been designed for you.